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Returning the “C” to “CMS”

Published by Francisco Opazo, Director at Strive

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Hi there! I’m Francisco Opazo, Director at Strive.

I’m a WordPress Creator, Growth Marketer and passionate about Content Marketing. When I came to know Strive, it was love at first sight. Yup, I have acquired this amazing plugin.

Since Strive is a project with massive potential in its category, I have grouped a small yet mighty team to keep improving the plugin experience and adding new features for you all.

On my side, I’m proud to take the lead on the marketing initiatives for Strive, so we can keep growing our customer base and continue growing as a healthy WordPress company based in the UK with an international team.

I’m keeping as a memorial for some time the vision shared by Ben on this page since we aim to keep living it and delivering a fantastic product that can empower your content flow creation on WordPress.

Grab your 14-day Trial – No card required.

We only want happy users for Strive, so we have opened full access to our plugin for this time, so you can explore the features, join our community and upgrade whenever you feel ready.


ben sibley

Hey there,

If you’re reading this page, there’s a good chance you’re familiar with my WordPress theme shop, Compete Themes, where I’ve been designing, developing, and supporting themes for content creators for the past 7 years.

Throughout this time, I’ve been an ardent blogger and fan of the WordPress platform, albeit a slightly frustrated blogger and fan of WP.

You see, WordPress is a fantastic platform for managing a fast, search engine optimized blog, but when it comes to the content creation process, it falls short.

For serious publishers striving to succeed online, the tools in WordPress simply aren’t robust enough.

As I struggled with these challenges myself, I noticed an ugly trend affecting my workflow.

Moving in the wrong direction

I found myself using a notes app to document my post ideas, another app to write my posts, a third app to plan my content calendar, an additional app to create my editorial checklist, and yet another app just to import my posts into WordPress.

In my quest to organize my content creation process, I found my screen littered with browser tabs and desktop apps. Not to mention the mounting subscription costs.

And that’s when it hit me: my approach was totally backwards.

“C” stands for “Content”

WordPress is a CMS, which stands for “Content Management System,” and managing content is what it does best.

By decoupling my content management workflow from WordPress, I was endlessly complicating things. My calendar kept getting out-of-sync with the posts on my site, I forgot about partially written articles, and I had no sense of progress since every post was simply labeled a “Draft.”

Despite my best efforts, I still never knew whether I was on track to hit my deadlines or not.

And look, I’ll be the first to tell you: there are lots of plugins that force features into WordPress that are better served by third-party apps, but content management is not one of them.

The solution, I found, was to add these content management tools directly into WordPress, and that’s why I developed Strive.

For publishers striving for more

Since Strive is integrated directly in WordPress, it lets you manage your workflow in one place and keeps your calendar and posts perfectly in sync, all the time.

WordPress was designed to manage content and once we lean into that and make it a hub for our entire content creation process, all the outside apps and mess of integrations become unnecessary.

If you’re excited to try Strive out for yourself, you can run it for free on your site for 14 days via the free trial here. There’s no credit card required so you can see if it improves your content creation process with no commitment.

Strive is a new product, so any and all feedback from early adopters such as yourself is highly appreciated. You can reach out via the contact form if you have any questions or feedback.